How to Ensure the Integrity of Original Software Reviews

End users write original software reviews based on their experiences with the software. They contain both the good and the bad and are an excellent source of information for other buyers of software. However, it is crucial to know where the reviewer’s experiences come from and what the purpose of the software they are reviewing is. Incorrect reviews can arise for various reasons, from genuine pleasure and fair experiences to untrue motives.

To ensure the credibility of a review, all reviews are subject to the following examinations:

Identity Check – Each review is scrutinized for identifiers such the name of the author, his job title, and email address, to confirm that it was written by an actual person. If the reviewer cannot be verified the review will not be published. Conflict of Interest Check – If the reviewer is in any way connected with the vendor being reviewed or directly competing the review will not appear in the media.

All reviews are subject to the same quality control and verification procedures, regardless of the rating or product being reviewed. This assures that all reviews are treated equally and without bias.

Vendors are required to respond to all reviews even those with negative scores, as it is a fantastic opportunity to show that they’re paying attention and are interested in their customers’ comments. However, vendors must not attempt to influence reviews by the inclusion of a non-disparagement clause into customer contracts, as this is against federal law.

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