Creation Features – The Lego Company History

By embracing fans several and demographics, striking a balance between consistency and adaptability and taking the time to become customers Lego has found a way to keep it is interlocking bricks inside the hands of millions. It’s a model that other companies ought to follow, says McKee.

Instruction online 1948, Ole Kirk Kristiansen and his workshop had just starting producing a variety of wooden playthings. It was not until the following month that they started off using a fresh plastic-injection moulding machine to generate plastic bricks, which subsequently gave them an advantage above their competition in the thriving post-war industry.

In 49, they started off producing the bricks with studs about them to enable them to combine together. It was a key version, making the bricks a lot more stable and durable. Later, in 1958, they produced a major improvement with the intro of what is known when the “stud and joining system”, which usually ensures that every single Lego packet fits with any other brick. These two vital iterations will be why Lego sets created 40 years before still interlock seamlessly with those designed today.

Over time, Lego has kept its finger at the pulse of pop tradition by partnering with big-name franchises including Star Wars and Harry Potter. It has also accepted the community of adults which have been fans of the trademark, known as AFOLs (Adult Admirers of Lego), with a variety of sets such as the Back to the Potential DeLorean period machine and a set of woman Nasa researchers.

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